The internet has connected human beings in ways that in the past would have been seen as magic. We are exposed to more information in one week than our ancestors would have been in a lifetime. This has given us much illumination, but has also given rise to great confusion.
Music, art, and storytelling have historically brought us together with the power to transcend borders and plant seeds that, given enough water and sunlight, grow into trees in the minds of humankind. The internet however is a unique machine, and has its own system of values. The value of "Immersion" has been replaced with "Volume of content." the value of "Purpose" is replaced with "Reach." "Feeling" replaced with "Algorithm."
Putting out art in this social media driven world has necessitated being an "Influencer" and i have failed to be one. Lately i’ve felt stuck in the web of the internet, grappling with this very idea. Why do we desire to influence others? What do we want to guide them towards? I don’t know if we know, but i don’t desire more “followers”. I desire to see more leaders, more free thinkers, more truth seekers.
As an artist i have slept in parking lots, performed for thousands, and everywhere in between. I’ve met amazing humans, made lifelong companions, and traveled the world. I have stories i can tell my grandkids, if i'm still kicking. Most of all, being an artist has been a pathway to discovering who i am.
Maybe that’s the hidden purpose behind the human drive to create; be it a song, a painting, a story, a conversation, or a family. We learn about who we are through creation and we create with every breath, every thought, and every deed. We are not defined by what we do, but by who we are. All i am is that i am.
I’m writing all this because i don’t know where jagwar twin fits in the current landscape. Webscape? Netscape? I’ve never been more inspired by art and its potential to bring humans together, but i feel the pull to rethink how jagwar twin can bring value to the world both inside and outside of the web.
The world needs music, but the world doesn’t need more songs.There’s only one song. I’m still learning how to write it.
To gain access to the hall of mirrors you must hold a crown in your wallet. you can mint one free here. The master key to the Jagwar Twin universe, crowns are free composable collectibles that change to showcase all of your interactions with the world of Jagwar Twin. Each one is unique to its holder and reflects their participation with Jagwar Twin. Crowns get you in the door to the hall. what you do once inside is up to you. will you reclaim your crown?
The Hall of Mirrors is a universe built out of Jagwar Twin's uploaded consciousness by his AI SARAVI. During the upload, hundreds of 1 of 1 "artifacts" were lost in the code. When discovered, fans can collect these artifacts for free and each one opens a new room in the hall that all fans can experience (but only one owns). These hidden codes are strewn throughout campaign drops, around social posts, and there are even fan threads in discord trying to chase them down. view the gallery
MUSIC IS A CONTEXTUAL MIRROR. SOME MUSIC IS MEANT FOR THE MASSES AND SOME IS MEANT FOR THE INSIDE OF THE INSIDE. In the Hall of Mirrors, fans can listen to Jagwar Twin music in all forms. Crown holders can LISTEN TO MUSIC FROM THE ALBUM 33, HEAR ARTIFACTS, AND EVEN sit with UNRELEASED and demo MUSIC. Want to own a song? YOU CAN COLLECT MUSIC RIGHT FROM THE PLAYER.
You're still early to this Hall of Mirrors experiment, but the more verifiable records we have around this community the more fun we can have with shared upside. We're working on many ways to continue to enhance the experience for holders of any Jagwar Twin collectible and here are just a couple ways we are wanting to build for the future.
The future of the shop will have exclusive drops for holders and the possibility of discounts based on ownership levels.
Early Access Tickets
We want to see our friends in the physical realm as well and we look forward to the day when we can deliver early ticket access to holders among other show perks.
Exclusive & Early Access
Imagining opening up temporary portals in the HoM to watch a music video before it's released to the public, or a listening party for an album before it drops.
Ownership of Jagwar Twin collectibles can unlock access to HoM portals that hold unreleased content from the archive, in process demos, secret interviews and more.
Jagwar Twin originated with Roy English’s self-discovery and ventures forward with encouragement for others to do the same work to emphasize the things that unite us rather than what divides us.
Josh Hubberman @ CTHDRL
Eva Alexiou-Reo @ FATA Booking
Lloyd Norman @ Big Loud Rock
Celine Hollenbeck @ Carroll Guido Groffman Cohen Bar & Karalian, LLP
Back in early 2021 I discovered a community of like-minded and inspirational musicians, designers and artists called Friends With Benefits and quickly found out that all the hype around "Crypto" had validity. The idea of digital ownership started to completely reshape how I viewed storytelling around my music, the value of music (and art more broadly), the way music is consumed and most powerfully, the way that artists and fans come together to build a project and see value on all sides.
Fans have always wanted to be "early" to a project and it occurred to me that those most passionate fans don't get much in return for being early other than an argument with friends over who found it first. But what if fans could not only have verifiable proof of when they discovered an artist, but be able to monetize being there from the start? What if fans who participated with their time, energy, and attention could prove it and gain more access to cool things we're building, creating or releasing? All of this is possible because of blockchain technology.
I'm not here to give you a blockchain 101, nor am I here to be your crypto sherpa, and I'm definitely not here to debate all of the headlines you read. I've read them too and come to my own conclusions about where this is heading and you should always do your own research and make your own decisions. But I will say that I believe that web3 technologies are going to change many of the things we experience on and off the internet and I plan on building the future of the Jagwar Twin community around them.